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| ABOUT B
BUSINESS SMART |
Our goal is to provide
owners of new businesses with valuable resources, useful tips and helpful
advice. One of the first things you may notice is the creative colour
scheme of the Be Business Smart website and our bright company logo.
You may be wondering why they are so different from the traditional
logos and layouts used by other companies dealing with new businesses.
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Reason for Our Site's Creative Look
We have a good reason for presenting our information this way.
At Be Business Smart, we strongly believe that starting your
own business is a very exciting adventure. We want our website
to invoke this same sense of excitement for our visitors. We have
also conducted research on other start up business websites with
neutral colour schemes and very traditional layouts.
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Do you know what many visitors often reported?
They often found their minds wandering before they had finished
reading even one paragraph. Hence, they would not absorb the necessary
information from the site. We believe this common problem is related
to the manner and layout in which the information is presented,
rather than the content itself. Unfortunately, it doesn't matter
how informative or useful your content is if nobody reads it.
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How the Brain Works
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It's also helpful to realise how the human brain works.
The left and right side of the brain have very different functions;
one side is used mainly for creative tasks, whereas the other handles
most of the problem solving tasks. People function best when they
use both sides of their brain. |
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Think about it another way..
When do your best ideas come to you?
Most people don’t think of them whenever they are concentrating
too hard or while they are problem solving or reading. Surprisingly,
it is often when you are lying in bed, relaxing in the bath tub
or driving long distances.
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Do you know why?
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When you are more relaxed and not too focused on a difficult
task, the creative side of your brain has a chance to surface.
You may find yourself waking up in the middle of the night to
jot down a creative idea for your new business.
You may be wondering how all of this relates to our site…
Well, instead of putting one side of your brain to sleep with
a boring, traditional layout, we have used bright colours and
creativity to wake up both sides of your brain!
This will help your mind absorb all the useful information on
the Be Business Smart site.
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Creative & Successful Business
People
Many people incorrectly assume that creative individuals don't make
good business owners. They may believe common myths such as the
'starving artist syndrome' and equate the word business with
boring. Actually, nothing could be further from the truth.
Did you know that many successful business people started off
in creative fields as musicians, artists or actors? In fact, creative
people often make the best business owners for several reasons:
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- Close Attention to Detail
Whether studying each line of a movie script or creating the very
intricate details of a painting, creative people often pay closer
attention to detail. This can help them in running their new business
where every detail counts!
Creative people are often very used to taking risks. They may be
more open to exploring new ideas and less inclined to remain in
their comfort zone. Instead of doing things in a traditional manner,
they often think outside the box and strive to discover new and
creative approaches to business.
Creative people often reveal an inherent passion for life. This
can help them immensely when they are starting their own business.
You need to feel passionate about your new business so you can devote
the necessary time and energy to ensuring it succeeds!
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Think back to your days in kindergarten when you were
given a box of bright new crayons and a pad of paper and told to
create! There is no reason for you to give up your creativity when
you start your new business. In fact, you should embrace your creative
side and combine it with your critical problem solving skills. |
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We hope the content on the Be Business Smart website
will ignite your creative spark & help you succeed with your new business!
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Before using the information found on this site, please
see our disclaimer. The materials available through this Site are for
informational purposes only and are not legal advice. The transmission
of any information is not intended to create, and receipt does not constitute,
an attorney/client relationship. Internet subscribers and on-line readers
should not act upon this information without seeking professional counsel.
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