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How can I be authentic in my LinkedIn posts?

Authentic LinkedIn posts build trust, not just likes. Discover how to use your voice, stories, and empathy with the CARE framework to turn connections into clients.

If you’ve been struggling with this, you’re not alone.
As a solopreneur or creator, it’s easy to feel stuck between posting polished “professional” content and wanting to just be yourself.

The good news? You don’t need to choose. Authenticity is the strategy.

In this post, I’ll show you how to be authentic in your LinkedIn posts using the TrustMarketing.ai CARE framework.


✅ TL;DR

Be authentic on LinkedIn by sharing your real voice, imperfect stories, and values. When your content feels human, it builds trust — and trust converts.

🧠 Why This Matters

Most people use LinkedIn like a resume or highlight reel. They post “corporate speak” or copy trends they think will work. But here’s the truth:

  • Fake polish repels — people scroll right past it.
  • Honesty attracts — when you share your real perspective, people stop and listen.
  • Trust converts — authentic voices turn connections into clients.

🪜 How to Do It

Here’s a step-by-step path I’d recommend:

1. Write Like You Talk
Keep it conversational, not corporate. If you wouldn’t say it out loud, don’t write it.

Example: Instead of “synergizing thought leadership,” write “sharing ideas that helped me grow.”

2. Share Stories, Not Just Tips
People remember your story, not your bullet points. Mix lessons with lived experience.

Example: Talk about a time you failed a pitch — and what you learned.

3. Show Imperfections
LinkedIn isn’t just for wins. Admitting mistakes makes you relatable.

Example: “I used to ghost LinkedIn for months at a time because I was overthinking every post.”

4. Connect to Values
When your posts reflect what matters to you, they resonate with the right audience.

Example: If you care about balance, share why you won’t glorify hustle culture.

5. Focus on Conversations, Not Virality
Instead of writing for “everyone,” write for one person you’d want as a client or collaborator.

Example: End your post with a question: “Have you ever felt the pressure to sound more polished than you really are?”

🎯 CARE in Action

CARE Pillar What This Answer Demonstrates
Consistency Posting regularly builds reliability, not just reach
Authenticity Real tone, real stories, no jargon
Relevance Focused on what your LinkedIn audience actually struggles with
Empathy Normalizes imperfection and encourages real connection

📢 Real Example

One consultant I worked with shifted from “corporate tips” to posting about her nerves before client calls and her joy when projects went well. Within weeks, her comments filled with people saying: “I feel the same way!” Engagement rose — but more importantly, she landed two clients who said they reached out because she “felt real.”


💡 Final Thought

Authenticity isn’t unprofessional — it’s your superpower. LinkedIn is full of noise, but real voices always cut through.


👉 Ready to Build Trust Without the Grind?

Explore our done-for-you trust marketing system here:
TrustMarketing.ai