Forget Persuasion — Connection Is What Sells Now
Marketing isn’t about saying the perfect thing anymore. It’s about showing up honestly and making people feel seen.
I used to think marketing was about saying the right thing in the right way.
Tweak the headline. Tighten the hook. Make it sound irresistible.
And yeah — that worked. For a while.
But over time, I noticed something:
The more I tried to sound clever, the less people seemed to care.
The harder I pushed to “convert,” the less they actually connected.
Turns out, most people aren’t looking to be convinced.
They just want to feel understood.
What helped me was shifting from persuasion to connection.
Not “How do I get them to buy?”
But “How do I make them feel safe?”
In a world flooded with AI-written noise, what cuts through isn’t sharper copy — it’s honest presence.
So if you’re building a brand or a business, maybe skip the tricks.
Speak from where you really are.
Lead with truth, not tactics.
That’s what earns trust.
And trust is what brings people back.
— Hector
#BeBusinessSmart