The 5 Types of Posts That Build Authority on LinkedIn
Authority on LinkedIn doesn’t come from posting more—it comes from posting smarter. These five post types are the building blocks of credibility and trust.
Authority on LinkedIn doesn’t come from posting more. It comes from posting smarter.
When you rotate through the five post types below, you show lived experience, useful frameworks, and proof that you walk your talk. That’s what makes readers trust you—and what moves strangers into followers, and followers into clients.
1. Story Posts
People trust humans, not faceless brands.
Share a personal failure, mistake, or win. Tell the story of how you got from “stuck” to “solved.” Lived experience is more credible than theory.
2. Teaching Posts
Break down how you solve a problem in 3–5 simple steps.
When you show someone exactly how to fix something, you position yourself as the go-to person with answers they can use today.
3. Proof Posts
Talk is cheap. Proof isn’t.
Show receipts: client results, testimonials, screenshots, or your own numbers. Proof posts demonstrate you deliver results—not just promises.
4. Perspective Posts
Authority means standing for something.
Challenge an industry myth. Call out bad advice. Share your take on what everyone else gets wrong. People remember the ones who have a voice, not the ones who stay safe.
5. Playbook Posts
Turn your method into a repeatable framework.
A named process, step-by-step playbook, or unique “method” makes you the expert with the map. People follow those who can show the way.
Why This Works
If you stick to these five consistently, you stop being just “another voice” on LinkedIn… and start being the person people quote, tag, and trust.
Authority isn’t about shouting louder.
It’s about clarity, proof, and a point of view.
FAQ — Building Authority on LinkedIn
Q: What types of posts build authority fastest?
A: Story, Teaching, Proof, Perspective, and Playbook posts. Rotate them consistently.
Q: How often should I post?
A: 3–5× per week. Keep it sustainable and rotate the five types.
Q: Is heavy case-study proof required?
A: Not at first. Start with screenshots, testimonials, and progress logs. Deep case studies can come later.
Q: What makes a great Playbook post?
A: A named framework, clear steps, common mistakes, and a quick checklist people can use today.
Wishing you success,
HQ