How can I build trust and become the go-to person in my market?

Apply the CARE Framework — Consistency, Authenticity, Relevance, Empathy — to your marketing and client relationships. Show up reliably, be genuine, address what matters to your audience, and make their experience easier. This builds lasting trust and positions you as the obvious choice.

Trust Marketing

The Trust Marketing Manifesto

The CARE Framework helps you build trust and become the obvious choice in your market through Consistency, Authenticity, Relevance, and Empathy.

Hector Quintanilla

09 Apr 2025 • 2 min read

Make TRUST Your Brand’s Superpower

We don’t believe in cold DMs.
Or fake engagement.
Or AI spam flooding the internet.

We believe in earning trust — slowly, consistently, and genuinely.

Because people don’t buy from strangers.
They buy from people they know, like, and believe in.

Your newsletter isn’t just “content.”
Your LinkedIn posts aren’t just “reach.”
Together, they’re your signal.
Your proof of work.
Your trust engine.

The CARE Framework

Consistency
Show up when you say you will — in person, in your inbox, and on your feed. The more dependable you are, the more people will count on you without hesitation.

Authenticity
Speak in your voice, not a script. Share your real perspective, your real wins, and your real lessons — no gimmicks, no pretenses.

Relevance
Talk about what matters to your audience right now. Address their current challenges, opportunities, and goals so they know you “get” them.

Empathy
Understand their frustrations, fears, and hopes — and make it easier for them to work with you, not harder.

What We Help You Do

Create with ease — Daily LinkedIn posts and weekly newsletters, in your voice, for your audience.
Show up like a pro — Without burnout, overthinking, or blank-page anxiety.
Become the go-to person in your market — So when someone needs what you do, they call you first, without shopping around.

Who We Are

I’m Hector Quintanilla, founder of #BeBusinessSmart and creator of the CARE Framework.
I’ve spent 30+ years running businesses and the last decade sharing what works with millions of readers worldwide.

We help entrepreneurs, consultants, and service providers turn trust into their most powerful competitive advantage.

What We Believe

The future belongs to those who show up with something real to say — and we give you the system to say it consistently.
Your content should feel like a handshake, not a billboard.
Trust isn’t a trick — it’s the natural result of Consistency × Authenticity × Relevance × Empathy.
When you work through CARE, you stop being just another option and become the obvious choice.

Be the voice they remember.
Be the name they trust.
Build the audience that buys.

This is TrustMarketing.ai
Show up. Build trust. Attract buyers — without burning out.

#BeBusinessSmart #TrustIsHuman