Want More Clients? Start Building Trust on LinkedIn Today
LinkedIn has 1.1 billion members, but fewer than 1% post weekly. Here's why being part of that tiny group creates massive trust and sales opportunities.
A client recently shared something that made my day:
“I found you through a post you wrote weeks ago.
You were just sharing your thoughts,
but I felt like I already knew you.”
Which post? Honestly, no clue.
But here's what I do know from years of sharing online:
I never pitch or push. That’s just not how I like it.
I simply share genuine thoughts, in my real voice.
That single honest post created real trust —
and that trust turned a casual reader into a huge project.
We don’t buy from strangers.
We buy from people we trust.
Think about this:
LinkedIn has around 1.1 billion members.
Yet fewer than 1% post weekly.
Daily posting? Almost nobody keeps it up consistently.
But by holding back, you’re not just staying quiet.
You’re leaving money on the table.
After helping clients grow their own brands through trust-first content, I can confidently tell you this:
Trust drives deals.
And your voice is your most powerful trust-builder.
Keep showing up.
Keep being real.
Sales will follow.
Wishing you success,
HQ